there’s more to work than life. 

PERCY JACKSON AND THE OLYMPIANS IS A HUGELY ANTICIPATED DISNEY SERIES BASED ON THE SIX PART FANTASY NOVELS BY RICHARD RIORDAN.  

SCHEDULED TO PREMIERE DECEMBER 2023, PERCY JACKSON IS A MODERN DAY MYTHOLOGICAL FANTASY ABOUT A BOY WHO LEARNS HE IS THE HALF-HUMAN SON OF THE SEA GOD POSEIDON. HE AND HIS FELLOW ‘DEMIGOD’ FRIENDS EMBARK ON A MYRIAD OF EPIC ADVENTURES THAT HAVE FANS CONSTANTLY CLAMORING FOR DETAILS LONG BEFORE THE SERIES PREMIERE.

THE FANDOM IS MASSIVE, WITH RECENT PANELS AT SAN DIEGO AND NYC COMIC CONS PACKED TO CAPACITY, THE LATTER EVEN FEATURING A CAMEO BY RIORDAN HIMSELF. PERCY IS A CULTURAL PHENOMENON!

NEEDLESS TO SAY, WE WERE HONORED TO BE ASKED TO CREATE THE SIGNATURE PROMO VISUALS FOR THE SERIES AND WE CAN’T WAIT TO SEE THE PREMIERE!

cord cutter

ALTHOUGH WE DEVELOPED SEVEN UNIQUE CONCEPTS FOR CONSIDERATION, WE INTUITIVELY KNEW THAT OUR ‘UNBROKEN’ CONCEPT, FEATURING A DECONSTRUCTED TRIDENT FROM THE LOGO, WOULD PROVIDE THE STRONGEST CONCEPTUAL / NARRATIVE TIE-IN. THE FRACTURED PIECES OF THE TRIDENT SERVE AS VISUAL METAPHORS FOR PERCY’S CHARACTER; INITIALLY FEELING BROKEN AND INCOMPLETE, BUT THEN DRAMATICALLY MADE WHOLE THROUGH A COMBINATION OF POWER AND STRENGTH.

ELECTRIC BLUE ENERGY STREAKS PULSE THROUGH THE TRIDENT’S CORE, SIGNIFYING SOMETHING OTHER-WORLDLY AND POWERFUL BENEATH THE SURFACE. EACH TEXT CARD GIVES A NOD TO THE MYTHOLOGICAL ORGINS OF THE SERIES AS GREEK LETTERS BEGIN ANIMATING ON, ONLY TO BE QUICKLY REPLACED BY PROMO MESSAGING. THE GRAPHICS SHOWCASE THE PROGRESSION OF THE TRIDENT’S BUILD WITH EACH SUBSEQUENT TITLE CARD, PULLING CLOSER AND CLOSER TOGETHER UNTIL IT BECOMES FULLY REALIZED IN THE MAIN TITLE RESOLVE.

AS A FINAL BONUS, DISNEY ALLOWED US TO CUSTOMIZE THEIR SIGNATURE ‘DISNEY+’ CARDS WITH PULSATING ELECTRICITY, INTEGRATING THEM INTO THE OVERALL DESIGN AESTHETIC.

THANKS TO OUR PARTNERS AT DISNEY FOR INVITING US TO CONTRIBUTE, WE APPRECIATE IT!