SEVERANCE

GOOD DAY, ESTEEMED COLLEAGUES.

In collaboration with Apple TV+, we meticulously deployed a series of captivating digital out-of-home placements, featuring Anamorphic 3D billboards [Times Square], The Now Building [London], Apple Store Screensaver takeovers [Soho], the flagship T-Mobile store [Times Square], and other sanctioned locations.

Our efforts were rooted in unwavering dedication, fostering a refined creative framework meticulously engineered to cultivate intrigue and anticipation—effectively engaging both steadfast supporters and newly initiated associates alike.

The footage below offers a controlled overview of our efforts. Supplemental materials can be seen below. Your full attention is strongly recommended.

APPLE STORE TAKEOVER

Kill 2 Birds deployed in-store screensaver take-overs across all devices in Apple’s flagship Soho Store. The loop was designed and constructed to mimic standard system visuals, embedding campaign messaging within a visually familiar framework.

The footage above has been authorized for external exposure by the appropriate authorities. Observation is advised. Repetition is expected.

T-MOBILE FLAGSHIP

K2B also initiated a Severance S2 take-over of the T-Mobile flagship display system in Times Square. Spanning multiple digital surfaces in one of the world’s most saturated attention zones.

The sequence above constitutes a verified record of the placement.

THE NOW BUILDING

Synchronized visual placements were executed in London across The NOW Building and escalator screens in Tottenham Court Road Station—one of the city’s most active transit arteries.

The visual material presented here has passed all compliance checks and is approved for external consumption.

3D ANAMORPHIC BILLBOARDS

Anamorphic 3D billboards were initiated across the TSX Building and 42nd & 8th in Times Square. These large-scale visual deployments were engineered for maximum perceptual impact and full ocular immersion.

With sincere gratitude, we acknowledge the contributions of our production partners at Mirada Studios and the live-action mastery of “The Joelsons”. Their executional precision ensured the campaign met the intended standard. Their contributions have been entered into permanent record for continued admiration by relevant parties.
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To describe this project as a “dream” would be a disservice to the commitment and precision applied by the team at K2B, who have long demonstrated unwavering devotion to “Severance”, and it has been an unparalleled honor to contribute to its world.

HANDSHAKES ARE AVAILABLE ON REQUEST.

The board has concluded this call.