temperature rising
DIVING HEADFIRST INTO POLITICALLY OR RACIALLY CHARGED CONTENT REQUIRES A DEFT TOUCH AND TACTFUL RESTRAINT. WHEN ASKED TO CREATE THE MAIN TITLE AND SHOW PACKAGING FOR THE SERIES, WE KNEW WE’D HAVE TO FIND THE APPROPRIATE AESTHETIC BALANCE FOR A STORY WITH THIS INTENSITY.
PBS AND THE FILMMAKERS WANTED TO VISUALLY ACKNOWLEDGE THE BURNING OF THE ISLAMIC CENTER, BUT ALSO COMMUNICATE THE LONG STANDING TENSION BETWEEN MUSLIM AND AMERICAN CULTURES. NEEDLESS TO SAY, THERE WAS A LOT OF STORYLINE TO SHARE IN A SHORT AMOUNT OF TIME, WHILE TRYING TO SIMULTANEOUSLY KEEP OUR VIGNETTES AS POLITICALLY OBJECTIVE AS POSSIBLE.
OUR DESIGN AND ANIMATION TEAMS ANSWERED THE CALL, CREATING AN AMAZING ARRAY OF VISUAL JUXTAPOSITIONS AND METAPHORS TO HELP SIMPLIFY THESE COMPLEX SERIES OF NARRATIVES. THE sequence IS AN AMALGAM OF ICONIC SOUNDS BITES THAT SERVE AS A HISTORICAL TIMELINE OF THESE CULTURAL DISPARITIES, SUPPORTED BY DYNAMIC IMAGERY, ALL WORKING TOGETHER TO BUILD TENSION IN THE LEAD UP TO THE LOGO RESOLVE.
PROVOCATIVE COMBINATIONS OF ISLAMIC AND TEXAN-AMERICAN IMAGERY WERE 3D PROJECTION-MAPPED and WRAPPED IN A COMBINATION OF HEAT DISTORTION AND SMOKEY ATMOSPHERICS THAT HELP FORESHADOW THE FIRE. color PALETTE IS ALSO USED AS A METAPHORIC STORY DRIVER, AS THE IMAGERY IS FIRST TREATED IN cooler, MUTED TONES, BUT SLOWLY PROGRESSES TO A FIERY ORANGE, WORKING IN LOCKSTEP WITH THE AUDIO, BUILDING TO THE FINAL LOGO RESOLVE, SHROUDED IN ORANGE SMOKE.
