THE SWEETEST SEASON
INDEED, CHRISTMAS HAS NEVER BEEN SWEETER! THE KILL 2 BIRDS TEAMS BAKED A DEEP LIBRARY OF EDIBLE ASSETS NOT ONLY FOR ON-AIR, BUT ACROSS ALMOST EVERY ‘COUNTDOWN TO CHRISTMAS’ TOUCH POINT. WRAPPING PAPER, BRANDED PARTNERSHIPS, PRINT, OOH, ONLINE, THE DESIGN DNA WAS EVERYWHERE.
THE CAMPAIGN FEATURED PHOTO-REAL CG CANDY CANES, PEPPERMINT SWIRLS, LOLLIPOPS, COOKIES, RIBBON CANDY, AND A HOST OF OTHER HOLIDAY CANDY FAVORITES, ALL ENCAPSULATED IN CHEERY PATTERNS AND COLORS. THE ANIMATION IS DYNAMIC, BUT MEASURED, PROVIDING THE PERFECT AMOUNT OF ENERGY WITHOUT OVERPOWERING THE SIMPLICITY OF THE DESIGN. IT EVOKES THE SPIRIT OF CHRISTMAS, WHILE SIMULTANEOUSLY ENTICING THE AUDIENCE TO REACH THROUGH THE SCREEN FOR A QUICK BITE.
HALLMARK’S CTC FANS WATCH FOR HOURS AT A TIME, SO IT WAS IMPERATIVE THE PACKAGE HAVE DEEP VARIETY AND DEPTH. K2B PROVIDED HALLMARK’S INTERNAL TEAMS THE ABILITY TO FREQUENTLY VERSION ASSETS VIA COLOR, pattern, AND CANDY SWAPS, DELIVERING AN EXTREMELY ROBUST TOOLKIT THAT WOULD ENSURE the PACKAGE WOULD NOT APPEAR REpetitive.
WITH NOSTALGIC TOUCHES AND MODERN FLAIR, THE PACKAGE WAS ABLE TO BRING THE SWEETNESS OF THE SEASON TO LIFE, REMINDING EVERYONE WHY HALLMARK’S ‘COUNTDOWN TO CHRISTMAS', TRULY IS THE SWEETEST TIME OF THE YEAR.
