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FX / AHS 1984 / PROMO PACKAGE

 

FX / AHS 1984 / PROMO PACKAGE

THE MONTAGE ABOVE FEATURES A MIX OF EPISODIC PACKAGING CREATED BY KILL 2 BIRDS AND TEASER FOOTAGE CREATED BY FX.

 
 

A blood soaked, sex-happy 80S slasher homage. 

WHEN THE CREATIVE BRIEF STARTS OFF THIS WAY, EXCITEMENT ABOUNDS IN OUR STUDIO!

FX INVITED KILL 2 BIRDS TO CREATE EPISODIC PROMO PACKAGING FOR THE NINTH SEASON OF ‘AMERICAN HORROR STORY’; RYAN MURPHY’S TERRIFYING TRIBUTE TO CLASSIC 80’S SLASHER MOVIES SUCH AS FRIDAY THE 13TH, A NIGHTMARE ON ELM STREET, AND CHILDREN OF THE CORN

THE GENRE IS WELL KNOWN FOR IT’S CAMP, BOTH FIGURATIVELY AND LITERALLY. WITH THAT IN MIND, WE CREATED A CONCEPTUAL PLATFORM CALLED ‘THE ARSENAL’, FEATURING iconic SLASHER WEAPONS OF THE DAY, BEING DEPLOYED WITH GREAT PREJUDICE INSIDE A CABIN AT ‘CAMP REDWOOD’.

COLLABORATING CLOSELY WITH THE FX TEAM [STEVE VIOLA, ANDRE CARBONARI, ALBERT ROMERO] AND PRODUCTION MAVENS, THE JOELSONS, THE CONCEPT QUICKLY EXPANDED TO A FULL LIVE-ACTION PRODUCTION THAT INCLUDED THE DESTRUCTION OF WALLS AND WINDOWS, AND EVEN FEATURED A CAMEO FROM THE SLASHER HIMSELF!

FINAL EDITORIAL, COLOR AND OUR 80’S 'SPECIAL SAUCE' WERE ADDED IN POST, CREATING A TOOLKIT OF ELEMENTS FOR THE FX TEAM TO USE IN THE LARGER AHS 1984 CAMPAIGN.

 
 

:10 SERIES ID

 

GRAPHICS PACKAGE

 

 

BEHIND-THE-SCENES

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CREATIVE DEVELOPMENT / 3D TESTS

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RESEARCH

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