KILL 2 BIRDS
UKI_Insitu_Wildposting_cropped.jpg

UNIVERSAL KIDS / NETWORK REBRAND

AN ICONIC BRAND BUILT AROUND AN ICONIC LOGO

INTRODUCING… THE NEW UNIVERSAL KIDS BRAND IDENTITY.

ANCHORED BY THE NEW LOGO, THE DISTINCT VISUAL LANGUAGE ELEVATES THE PRESENTATION OF THE NETWORK AND INCREASES ITS BRAND AWARENESS AND ATTRIBUTION ACROSS ALL COMMUNICATION CHANNELS. WITH INSPIRATION, IMAGINATION, AND ADVENTURE AS ITS CORE DNA, THIS ALL NEW IDENTITY COMES READY TO PLAY. 

THE PACKAGE IS DRIVEN BY A STRONG, NARROW COLOR PALETTE DESIGNED TO SET UNIVERSAL KIDS APART FROM THE COMPETITION. ALL PATTERNS, SHAPES AND GRAPHIC DEVICES ARE DERIVED DIRECTLY FROM THE LOGO. 

THE ANIMATION THEORY — “BURST AND BOUNCE” — REFLECTS THE KINETIC ENERGY OF KIDS WHILE EXPRESSING THE PLAYFUL PERSONALITY OF THE BRAND.

 

UNIVERSAL KIDS / NETWORK REBRAND

 

AN ICONIC BRAND BUILT AROUND AN ICONIC LOGO

Introducing… the new Universal Kids brand identity.

Anchored by the new logo, the distinct visual language elevates the presentation of the network and increases its brand awareness and attribution across all communication channels. With inspiration, imagination, and adventure as its core DNA, this all new identity comes ready to play. 

The package is driven by a strong, narrow color palette designed to set Universal kids apart from the competition. all patterns, shapes and graphic devices are derived directly from the logo. 

The animation theory — “burst and bounce” — reflects the kinetic energy of kids while expressing the playful personality of the brand.

 
UKI_Insitu_Wildposting.jpg
UKI_Insitu_Tshirt.jpg
UKI_Insitu_Skateboard.jpg
UKI_Insitu_Backpack.jpg
UKI_Insitu_Billboard_2.jpg
 

 
 

a MODULARADVENTURE” SYSTEM

THE network ID SYSTEM IS COMPRISED OF ADVENTURE SNIPPETS (VIGNETTES). SNIPPETS CAN BE FOCUSED ON A SINGULAR CATEGORY TO CELEBRATE THINGS LIKE “WORLD SPACE WEEK”, OR THEY CAN BE MIXED AND MATCHED TO TELL DIVERSE AND VARIED STORIES.

 
K2B_UKIDS_ImplementationOverview_032619.001 copy.png

 
1.jpg
2.jpg
 

 
 

A FRESH NEW LOGO

development of the entire brand package all began with the logo: a fun, friendly evolution of the previous mark. Bold, simple, and ready to move, the new Universal Kids logo then inspired the entire visual language of the brand — filled with playful rounded shapes and patterns. 

 
UKIDS_Logo_Before_and_After.gif
 
K2B_UKIDS_ImplementationOverview_032619.003.png
 
 

 
 

A NARROW PALETTE

The brand palette is extremely controlled. color choices have been made both in respect to the brand attributes, as well as creating competitive distinction. The primary palette of teal, yellow, and white pairs with the network’s preschool programming. A more mature palette for 6+ programming incorporates darker shades of teal and yellow as well as dark blue and cyan.

 
 
K2B_UKIDS_ImplementationOverview_032619.004.png
 
 

 
Kid_watching.jpg
phone.jpg
UKI_Billboard_04.jpg
 
 

KILL 2 BIRDS WOULD LIKE TO THANK UNIVERSAL KIDS FOR INVITING US TO BE THEIR PARTNER ON THIS JOURNEY!