AN ICONIC BRAND BUILT AROUND AN ICONIC LOGO
Introducing… the new Universal Kids brand identity.
Anchored by the new logo, the distinct visual language elevates the presentation of the network and increases its brand awareness and attribution across all communication channels. With inspiration, imagination, and adventure as its core DNA, this all new identity comes ready to play.
The package is driven by a strong, narrow color palette designed to set Universal kids apart from the competition. all patterns, shapes and graphic devices are derived directly from the logo.
The animation theory — “burst and bounce” — reflects the kinetic energy of kids while expressing the playful personality of the brand.