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FOX / MONARCH

 

FOX / MONARCH

 
 

A MODERN COUNTRY DYNASTY 

FOX has gone all in with their new musical drama ‘Monarch’, a new series premiering in September [originally slated for this past January]. The show chronicles The Romans, country music’s 'First Family', a dynasty filled with legends and legend wannabes who all want a piece of the family legacy. And of course… all the spectacle and theater that comes with money, power, and success.

 
 

Graphic Teaser

 

promo package

 
 

Grit AND GLAMOUR 

Kill 2 Birds created a textural, glittery promo package for ‘Monarch’ that leans into both the family prestige and the hidden drama lurking beneath the surface. The design utilizes detailed surfaces and music iconography [microphones, guitars, picks] made from beautiful black marble with shimmering gold veins — each fracturing at key moments in their respective animations. With each fracture, reflective gold dust particles explode out toward camera, adding a nice touch of depth within each scene.

 
 
 

social

 

 

ALT CONCEPTS