fat vampire 

THIS IS A SHOW ABOUT A FAT VAMPIRE.

BEST. ELEVATOR. PITCH. EVER. WE SIGNED ON WITHOUT HEARING ANY FURTHER DETAILS.

REGINALD THE VAMPIRE IS A COMEDY HORROR SERIES BASED ON JOHNNY TRUANT’S ‘FAT VAMPIRE’ BOOKS [WE RECOMMEND SEEKING THESE OUT, THE SIX TITLES ALONE WILL MAKE YOU CHUCKLE]. SYFY ASKED k2b TO CREATE THE OVERALL PROMO IDENTITY FOR THE SERIES  [ON AIR, KEYART AND DIGITAL], BUT SINCE THIS SHOW WAS VERY ATYPICAL WITHIN THE VAMPIRE GENRE, IT WAS IMPORTANT FOR THE AESTHETIC TO BE UNIQUE AND STAND OUT. WE LOVE A GOOD CHALLENGE, SO WE DONNED OUR GARLIC NECKLACES AND WENT TO WORK.

NOT YOUR AVERAGE THIRST TRAP 

REGINALD THE VAMPIRE MASTERFULLY COMBINES COMEDY AND HORROR THROUGH THE POV OF THE MAIN CHARACTER, REGINALD, THE JOLLY “SLUSHY SHACK” EMPLOYEE WHO NEVER REALLY ‘WANTED’ TO BE A VAMPIRE. HOWEVER, THAT BITE SAVED HIS LIFE, SO HE CLUMSILY NAVIGATES VAMPIRE LIFE THE BEST HE CAN. THE SHOW IS FUN and DOESN’T TAKE ITSELF TOO SERIOUSLY, BUT STILL MANAGES TO TICK all THE HORROR BOXES THAT FANS LOVE. CREATING A visual IDENTITY THAT THREADED THE NEEDLE OF THESE TWO GENRES WAS TRICKY, BUT WE’re really happy with THE RESULTS.

WHILE THE SERIES EMBRACES BLOOD AND GUTS, IT WAS IMPERATIVE THAT we ESCHEW ANY blood and GORE.  WHAT COULD TAKE THE PLACE OF BLOOD AND COMMUNICATE THE SAME, METAPHORIC IDEA? OUR DESIGN AND ANIMATION TEAMS FOUND INSPIRATION IN REGINALD’S EMPLOYER, THE ‘SLUSHY SHACK’. OUR CONCEPTUAL DIRECTION, ‘TRIP HOP’, CREATES AMBIGUOUS LIQUID drips and DROPS, VIA WARPING TYPOGRAPHY over LIVE-ACTION AND PHOTOGRAPHIC BACKPLATES. IT BECAME THE PERFECT VISUAL DEVICE THAT GIVES A NOD TO THE SINISTER UNDERPINNINGS OF THE VAMPIRE LIFESTYLE, WHILE STILL RETAINING A SENSE OF PSYCHEDELIC PLAYFULNESS.