ALL OUR FAVORITE COLORS 

TBS [which happens to be one of Kill 2 Birds’ “og” clients], sought our help in creating a teaser for the Season 4 launch of The Last OG. Tracy Morgan’s character is struggling to reconcile with his past and present, funneling through various memories in the :60 spot. TBS shot Tracy against green screen, emoting reactions to his inner monologue, but needed our help in encapsulating him within an appropriately graphic environment.

The Kill 2 Birds design and animation teams ultimately created a beautifully abstracted world that could change colors and house visual memories, visually reacting to his evolving emotions as they evolved throughout the tease.

The results were so successful, TBS subsequently asked us to apply the same look to the promo packaging, creating a cohesive look through all the on-air visuals.

[and We even added some key art exploration for the trifecta]