HBO MAX / FULL BLOOM / MAIN TITLE + PROMO PACKAGE

BLOOMING TO THE MAX

EUREKA PRODUCTIONS, THROUGH OUR FRIENDS AT HBO MAX, ASKED KILL 2 BIRDS TO CREATE A UNIQUE MAIN TITLE and PROMO PACKAGE FOR THEIR NEW SERIES ‘FULL BLOOM’.

THE FIRST-OF-IT’S-KIND COMPETITION SHOW PITS ASPIRING FLORAL DESIGNERS AGAINST ONE ANOTHER IN HOPES OF WINNING $100K IN PRIZES. THE SHOW FEATURES THREE LARGER-THAN-LIFE JUDGES FROM ACROSS THE GLOBE, HELPING TO GUIDE THE CONTESTANTS TOWARD THEIR DREAM OF OWNING THEIR OWN FLORAL BUSINESS.

Graphic Teaser

promo package

“A WONDROUS, WONKA-ESQUE FLORAL DREAM”

NOW THAT IS AN ELEVATOR PITCH WE CAN GET BEHIND! ANY CREATIVE BRIEF THAT INVOKES MR. WONKA GETS OUR ATTENTION.

THE TITLE SEQUENCE WAS ORIGINALLY CONCEIVED AS A LONGER, MORE ABSTRACTED JOURNEY THAT WAS INTENDED TO LEAVE VIEWERS WONDERING EXACTLY WHAT THEY WERE SEEING. TRUE TO THE SHOW TITLE, EUREKA AND HBO MAX WANTED TO CAPTURE a multitude of FLOWERS BLOOMING, BUT IN UNEXPECTED AND ARTFUL WAYS THAT HADN’T BEEN SEEN BEFORE. GIVE US SOME WONKA!!

USING CAMERA ANGLES THAT WOULD BE IMPOSSIBLE TO SHOOT, KILL 2 BIRDS CREATED THE ENTIRE SEQUENCE AS A PHOTO-REALISTIC 3D RENDER, TRAVELLING THROUGH VISUAL SPACE WHILE FILLING FRAME WITH GORGEOUS COLOR AND TEXTURE, SHOWCASING INCREDIBLE MACRO FLORAL REVEALS, THEN CULMINATING IN THE REVEAL OF OUR ESTEEMED PANEL OF JUDGES AND THEN THE SHOW TITLE.

WHILE THE FINAL MAIN TITLE WAS ULTIMATLEY CULLED DOWN TO A SHORTER SEQUENCE, WE WERE ABLE TO STILL LEVERAGE MUCH OF THE 3D AND LIVE ACTION WITHIN THE PROMO PACKAGE WE CREATED.

MAIN TITLE

TRAILER

FIRST COVID SHOOT

WHEN THE COVID RESTRICTIONS BEGAN TO EASE FOR LIVE ACTION PRODUCTION, KILL 2 BIRDS TEAMED WITH LONG TIME PARTNER, THE JOELSONS, TO SHOOT THE JUDGES IN STUDIO.

DESPITE THE “NEW NORMAL” OF EXTENSIVE TESTING, SOCIAL DISTANCING, AND OTHER COVID-RELATED FUN, WE WERE ABLE TO CAPTURE GREAT FOOTAGE OF OUR LIVELY TRIO SHARING THEIR PASSIONS, SHOWING OFF THEIR UNIQUE TALENTS, AND HAVING A BLAST WITH ONE ANOTHER.

CREATIVE DEVELOPMENT / R&D

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